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Episode Summary

Starting your business is never easy. But it certainly helps if you have got a clear direction and the right resources. Stacey Kehoe, Founder, Brandlective Communications, talks about how she helps businesses do just that. She explains how consumer insights are key and why tech businesses should not be taking marketing easy.

Show Notes:

  1. Having an online presence is fundamental even if you are a small business just starting out.
  2. Deciding to invest in the brand is a big challenge that businesses face. With startups, there are so many different parts of the business that require attention that it becomes difficult to choose how to invest.
  3. Tech businesses often forget about marketing their services in the right manner to their audience.
  4. The ability to harness the customer experience is what sets you apart from other competitors in the industry.

(This episode is hosted by Amna Omer, Global Communications Manager, Tkxel.)


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